We launched workflows — Automate your generations Try it now
No lock-in, no surprises. Cancel or change your plan anytime from your account.
To try Pictulab.
No credit card required
For creators and freelancers.
VAT included (21%) · €8,00 + VAT
For teams and agencies.
VAT included (21%) · €29,00 + VAT
For companies that scale.
VAT included (21%) · €99,00 + VAT
Unlimited tokens and storage, dedicated models, SSO, audit logs, DPA, on-premise and 99.9% SLA.
100 tokens = €1. Every generation shows its cost before running, so there are never surprises.
100 = €1
100 tokens equal €1. Flat pricing, easy to plan.
0 tokens
Web tools —like background removal— never spend tokens.
From €1
Top up instantly if you run short, without changing plan.
You top up tokens from €1 (100 tokens) without changing plan, or move up a plan. The free tools keep working without tokens.
Everything each plan includes, no fine print.
| Free | Starter | Pro | Business | |
|---|---|---|---|---|
| AI generation | ||||
| Tokens included / month | — | 500 | 2,000 | 8,000 |
| Buy additional tokens | ||||
| Premium models (Gemini, Recraft, Flux) | ||||
| Amazon templates | ||||
| Upscaling up to 6K | ||||
| Workflows and automation | ||||
| Workflows | Up to 3 | Unlimited | Unlimited | |
| Pictulab / Drive / Dropbox triggers | ||||
| Webhooks | ||||
| Workflows via API | ||||
| Team and management | ||||
| Concurrent jobs | 1 | 3 | 5 | 10 |
| Storage | 2 GB | 25 GB | 100 GB | 500 GB |
| API access | ||||
| Unlimited history | ||||
| Dedicated infrastructure | ||||
| Support | ||||
| Priority support | ||||
| Personal account manager | ||||
Tokens are Pictulab's unit of usage. Each generation, edit or upscale consumes a specific amount depending on the model and resolution. The token cost is always shown before you run anything.
Yes. You can upgrade or downgrade from your account whenever you want. Charges are prorated automatically.
You can top up tokens instantly on any plan at €1 per 100 tokens, or wait for the next cycle. Subscriptions renew your tokens every month.
Yes. Paying yearly gets you 2 months free (roughly a ~17% discount) on the Starter, Pro and Business plans.
Yes. You keep ownership of all the content you generate. Pictulab only hosts and processes the images to provide the service.
Yes. Email us at [email protected] with your case and we'll offer you special terms.
Prices are shown with VAT (21%) included, and you also see the amount without VAT on each plan. As an EU company, the invoice itemizes VAT.
Yes, we issue a valid VAT invoice, to your company or as an individual, from the first euro.
Yes, no lock-in. Cancel whenever you want and keep your files and any tokens you've already bought.
The tokens included in your plan renew each billing cycle. For the exact validity terms of top-up tokens, check your account terms.
No card required. Buy tokens when you need them or subscribe when you're ready.