Free
To try Pictulab.
€0
No credit card required
Buy tokens on demand
- 2 GB of storage
- Basic AI models
- 4 concurrent jobs
- 1 project
- Email support
Transparent pricing
No lock-in, no surprises. Cancel or change your plan anytime from your account.
To try Pictulab.
€0
No credit card required
Buy tokens on demand
For creators and freelancers.
€12/ mo
VAT included (21%) · €9.92 + VAT
700 tokens / month included
MOST POPULAR
For teams and agencies.
€36/ mo
VAT included (21%) · €29.75 + VAT
2,000 tokens / month included
For companies that scale.
€120/ mo
VAT included (21%) · €99.17 + VAT
8,000 tokens / month included
Unlimited tokens and storage, dedicated models and infrastructure, personal account manager, SSO, audit logs, DPA, on-premise and 99.9% SLA.
Token value
100 tokens = €1. Every generation shows its cost before running, so there are never surprises.
100 = €1
100 tokens equal €1. Flat pricing, easy to plan.
0 tokens
Web tools —like background removal— never spend tokens.
From €1
Top up instantly if you run short, without changing plan.
You top up tokens from €1 (100 tokens) without changing plan, or move up a plan. The free tools keep working without tokens.
Everything each plan includes, no fine print.
| Free | Starter | Pro | Business | |
|---|---|---|---|---|
| AI generation | ||||
| Tokens included / month | — | 700 | 2,000 | 8,000 |
| Buy additional tokens | ||||
| Premium models (Gemini, Recraft, Flux) | ||||
| Amazon templates | ||||
| Upscaling up to 6K | ||||
| Workflows and automation | ||||
| Workflows | Up to 3 | Unlimited | Unlimited | |
| Pictulab / Drive / Dropbox triggers | ||||
| Webhooks | ||||
| Workflows via API | ||||
| Team and management | ||||
| Team members | 1 | 3 | 10 | 50 |
| Concurrent jobs | 4 | 10 | 20 | 50 |
| Storage | 2 GB | 50 GB | 250 GB | 1 TB |
| API access | ||||
| Unlimited history | ||||
| Support | ||||
| Priority support | ||||
Tokens are Pictulab's unit of usage. Each generation, edit or upscale consumes a specific amount depending on the model and resolution. The token cost is always shown before you run anything.
Yes. You can upgrade or downgrade from your account whenever you want. Charges are prorated automatically.
You can top up tokens instantly on any plan at €1 per 100 tokens, or wait for the next cycle. Subscriptions renew your tokens every month.
Yes. Paying yearly gets you 2 months free (roughly a ~17% discount) on the Starter, Pro and Business plans.
Yes. You keep ownership of all the content you generate. Pictulab only hosts and processes the images to provide the service.
Yes. Email us at [email protected] with your case and we'll offer you special terms.
Prices are shown with VAT (21%) included, and you also see the amount without VAT on each plan. As an EU company, the invoice itemizes VAT.
Yes, we issue a valid VAT invoice, to your company or as an individual, from the first euro.
Yes, no lock-in. Cancel whenever you want and keep your files and any tokens you've already bought.
Tokens you buy never expire while your account stays active. Tokens included in a subscription can be used for up to 24 months from the moment they are added to your balance; the oldest tokens are always spent first.
No card required. Buy tokens when you need them or subscribe when you're ready.