Both generate AI product photos and remove backgrounds. The real difference is who each one is built for: Photoroom shines on mobile and fast editing; Pictulab, on catalogs, teams and automation.
No card · 100 welcome tokens · Results in seconds
We compare both tools on what actually drives a purchase: pricing, AI models, API, batch processing, mobile app and invoicing. We don't win every row on purpose — Photoroom is better at several things and we say so.
| Pictulab | Photoroom | |
|---|---|---|
| Pricing model | Tokens: 100 = €1, pay per generation + plans with included tokens | Monthly subscription (per seat/usage) |
| Entry paid plan | From €12/mo (Starter, 700 tokens) | Paid Pro plan (price indicative, confirm on their site) |
| AI models available | 6+: Gemini 3 Pro, Imagen 4, Veo 3.1, Flux, GPT Image, Recraft V3 | Photoroom's own models |
| Background removal | Yes, AI quality, no watermark | Yes, its flagship feature |
| AI background & scene generation | Yes | Yes (AI Backgrounds) |
| AI product video | Yes, with Veo 3.1 | No |
| Developer API | Yes, included (REST + webhooks) | Yes, on paid plans |
| Batch processing | Yes, with chainable workflows | Yes (bulk editing), on paid plans |
| Native mobile app | No, web only | Yes, iOS and Android |
| Template community & marketplace | No | Yes, thousands of community templates |
| Cloud storage & teams | Yes, 2 GB free and up to 1 TB with teams | Yes, on team plans |
| Marketplace templates (Amazon, etc.) | Yes, with the sizes and background each one requires | E-commerce exports (confirm scope) |
| Company & invoicing | Spanish (EU) company, GDPR, VAT invoice | French (EU) company, GDPR |
| Free plan | Yes, 100 welcome tokens | Yes, with limits and watermark |
Photoroom data is indicative and verified on 2026-07-22; it may change, so confirm on their site before deciding.
Photoroom is flat-rate: you pay the same whether you make 10 or 10,000 images of its kind. Pictulab charges per generation with tokens (100 tokens = €1) and plans include a monthly allowance. At low or medium volume Pictulab is usually cheaper; if you do a huge number of simple edits, a flat rate can win.
| Pictulab | Photoroom | |
|---|---|---|
| 100 images/mo (small store) | ≈ 500–1,500 tokens ≈ €5–15 | Your plan's flat rate |
| 300 images/mo (medium catalog) | ≈ 1,500–4,500 tokens ≈ €15–45 | Your plan's flat rate |
| 1,000 images/mo (agency) | ≈ 5,000–15,000 tokens ≈ €50–150 | Flat rate + possible usage limits |
Estimate at ~5–15 tokens per standard image depending on the model (€0.05–0.15). Each generation shows its exact cost in the app before running; 4K and video cost more.
Freelancer or creator editing on mobile
Pick
Photoroom
Its mobile app and community templates are hard to beat for editing on the go.
You only need occasional cutouts
Pick
Either one
For one-off cutouts both work; Pictulab does it free in the browser, nothing to upload.
Team, large catalog or automation
Pick
Pictulab
Batch workflows, teams, API and video let you scale without manual work.
You sell on Amazon or you're an EU brand
Pick
Pictulab
Marketplace templates and a VAT invoice from an EU company.
FAQ
Yes. Photoroom offers an API on its paid plans; it's not exclusive to Pictulab. The difference is that Pictulab's API comes with workflows, video and multiple AI models in the same cloud.
There's no automatic design import. You recreate your background or style once as a workflow in Pictulab and reuse it across the catalog.
It depends on volume. Photoroom is flat-rate; Pictulab charges per generation (100 tokens = €1) with plans that include tokens. At low or medium volume Pictulab is usually cheaper; with a huge number of simple edits, a flat rate can win.
Yes, with AI quality and no watermark, and it also generates the full product scene.
Yes, no lock-in. Your files remain yours.