Freepik has been called Magnific since April 2026. It is a platform to create almost anything; Pictulab is built for one job: product photos that sell.
No card · 100 welcome tokens · Results in seconds
Magnific is a big company with every leading model, stock, audio and 3D. We don't compete there and we say so. We compare what decides the purchase for a store or an agency: entry price, what a team costs and what each one does with product photos.
| Pictulab | Magnific | |
|---|---|---|
| Built for | Product photos that sell: upload your product and get your photos | Creating anything: image, video, audio, 3D and stock |
| Entry price (paid plan) | Starter, €12/mo incl. VAT (€9.92 excl. VAT) | Premium, $20/mo excl. VAT ($14.50 billed yearly) |
| Teams | Flat price: Pro with 10 members (€36/mo) and Business with 50 (€120/mo) | Business, $55-69 per seat per month |
| AI models | The main ones: Gemini 3 Pro, Flux, GPT Image, Recraft and Veo 3.1, among others | Dozens: Nano Banana, Seedance, Kling, Flux.2, Veo 3.1, Ideogram and its own Magnific One |
| Unlimited generations | No: every generation uses tokens | Yes on Premium+ ($33.75/mo billed yearly), on a list of models |
| Store connectors | WooCommerce and PrestaShop (Shopify coming soon) | No |
| Amazon and marketplace requirements | Yes: free check of your Amazon main image and white backgrounds | Nothing specific to e-commerce |
| Stock library | No | Yes, 250 million photos, vectors, icons and templates |
| Audio and 3D | No | Yes: voice, music, sound effects and 3D scenes |
| API and MCP | Yes: REST API, webhooks and MCP | Yes: API and MCP for Claude and ChatGPT |
| How you pay | Tokens every month with your plan (100 tokens = €1) | Credits per year, with a different price per model |
| Free plan | Yes, 100 welcome tokens and no card | Not shown on its pricing page |
| Support | From the founding team, with a 30-minute demo | That of a ~400-person company |
Magnific data from its pricing page (in US dollars, excluding VAT), verified on 2026-11-02; Business figures from third-party sources. They may change: confirm on their site before deciding.
Magnific wins for people who generate a lot with the same models: its Premium+ is unlimited on a list of models. Pictulab wins on entry price and, above all, on teams: one flat price per plan, not per person.
| Pictulab | Magnific | |
|---|---|---|
| 1 person (small store) | Starter: €12 | Premium: $20 + VAT |
| 5 people | Pro: €36 | Business: $275-345 + VAT |
| 20 people (agency) | Business: €120 | Business: $1,100-1,380 + VAT |
Cheapest plan that fits the whole team. On Pictulab each plan includes its monthly tokens and you top up if you use more; on Magnific, your plan's credits.
Creative who needs everything: video, audio, 3D and stock
Pick
Magnific
It has it all in one subscription, and Pictulab does no audio, 3D or stock.
You generate hundreds of images a day with the same models
Pick
Magnific
Its Premium+ unlimited plan is cheaper than paying per generation.
Online store that needs product photos
Pick
Pictulab
That is what it is built for: your product, the backgrounds marketplaces ask for and a link to your store.
Agency or team of several people
Pick
Pictulab
One flat price for up to 50 members, instead of paying for every seat.
FAQ
Yes. On 28 April 2026 Freepik was renamed Magnific and its site is now magnific.com. Accounts and subscriptions carried over.
If what you need is photos of your products to sell them, Pictulab: upload the product and get your photos, with white backgrounds for Amazon and WooCommerce and PrestaShop connectors. If you need stock, audio or 3D, Magnific is still more complete.
For one person or a team, Pictulab: Starter costs €12/mo incl. VAT and Business takes 50 members for €120/mo, while Magnific's Business is billed per seat. If you generate a lot with the same models, Premium+ unlimited may work out better.
None is shown on its pricing page. Pictulab gives you 100 welcome tokens, no card, to try it with your product.
Yes, no lock-in. Your files remain yours.